As a fusion of the region’s two pioneers in the events and entertainment industry, we are the partners of choice.
We are inspired by our Yas Island origins, a global creative hub and the modern, world-class definition of an entertainment destination. We harness that boundless spirit of invention to collaborate, innovate and curate truly meaningful experiences anywhere in the world.
We do more than just create once-in-a-lifetime moments; we amplify them to thrill and excite to make moments that matter.
We own, manage, and promote some of the region's largest events and IPs including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, World Tennis Championship, and we host the Middle East's biggest AAA music concerts.
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MANAGEMENT & REPRESENTATION
We ideate, produce, manage and represent hundreds of events and experiences across sports, music, community, entertainment, family, art, and events of national importance.
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VENUES
We offer a wealth of experience in venue management and operations, including operating four world-class venues on Yas Island, Abu Dhabi, each offering unique experiences for clients and fans.