ABOUT us
We see the tangible value of moments that thrill, unite and inspire – and leave a legacy for future generations. That’s why we don’t just produce events or manage venues. We create experiences with precision, scale and imagination.
Our 300+ professionals bring unrivalled expertise, experience, and knowledge, craft & care to everything we do. From the micro details that shape a guest’s journey to the macro impact of destination-wide encounters, we focus on every layer with strategic harmonisation, delivering real value to clients, communities and audiences.
Above all, we believe in human connection. In the power of bringing people together to share moments that ignite emotions, forge memories and define eras.
OUR
SERVICES
We deliver world-class events across private, corporate, and governmental sectors, built on trust, innovation, and excellence. With unmatched expertise and global reach, we create partnerships and experiences that leave legacies.
We collaborate to craft iconic, story-driven events that align with your brand. Blending creativity, strategy, award-winning marketing, data and precision, we deliver immersive experiences that captivate audiences, solve challenges and leave a lasting impact.
Our team of 300+ experts deliver pioneering event management with unmatched scale, precision, and detail. From global spectacles to seamless execution, we anticipate every scenario, set benchmarks, and shape the future of live experiences.
Together with OVG Middle East, we operate some of the region’s most iconic entertainment venues, partnering with industry leaders to deliver world-class facilities. Our portfolio spans multi-functional spaces designed for versatility, high performance, and unforgettable guest experiences, whether it’s a stadium, arena, conference centre, or a short-term venue. From security and safety to tech, guest services, food and beverage and vendors, we’ve got it covered.
We successfully connect brands and audiences through live experiences. With vision and insight, our team works with our partners to deliver custom-made programmes and integrated sponsorships that provide measurable ROI.
By prioritising quality at every level, we create tangible value and customer delight through the experiences we design, from technological innovation in digital customer journeys to exceptional F&B experiences that enhance the value of every guest interaction and create long-term asset value for our partners.
KEY
ASSETS
The Formula 1® Etihad Airways Abu Dhabi Grand Prix is an unforgettable fusion of speed and entertainment, a thrilling weekend where Yas Marina Circuit, The Meeting Place of Champions, becomes the ultimate stage where the best drivers in the world race their hearts out in the final event of the season.
Beyond the adrenaline of the race, fans can enjoy an electrifying line-up of world-renowned artists and entertaiment at Yasalam's After-Race Concerts and Official After-Parties. Visitors also get to engage with fanzones, gourmet dining, and immersive experiences.
Find out more
The NBA Abu Dhabi Games, held in partnership with the Department of Culture & Tourism - Abu Dhabi, sees basketball’s biggest stars take to the court in a week-long showcase that spills out into city-wide celebrations. It includes interactive fan events, appearances by current and former NBA players and exclusive VIP experiences. It’s the perfect mix of world-class sport, charged atmosphere, and unforgettable fan moments.
Find out moreThe world’s premier mixed martial arts organisation, UFC, has found a regular home at the Etihad Arena, in partnership with the Department of Culture & Tourism - Abu Dhabi. The Emirate has firmly established itself as a global hub for combat sports – and events involve a week-long takeover of epic fights, immersive fan experiences, and unforgettable moments that ignite the city.
Find out more OUR
VENUEs
Set on the lively Yas Bay waterfront, Etihad Arena is the Middle East’s biggest, most advanced indoor venue, offering everything from concerts and sports to corporate events and community celebrations, all under one roof. It offers a dynamic space with a maximum capacity of 18,000 guests.
Etihad Park is the Middle East’s largest permanent outdoor event venue. With space for 42,000 fans, it hosts sellout AAA-list concerts and epic festivals, offering various viewing experiences for fans, including premium and general admission standing areas, 10 private suites, 2 treehouse platforms, and 2 three-tier viewing platforms.
The House of Sustainability is a striking landmark rising from the legacy of the UAE Pavilion at Expo 2020 Dubai. Nestled in the dynamic heart of Expo City Dubai, it offers 8,000 square metres of flexible, world-class event space for exhibitions, game-conferences, and cultural celebrations.
Yas Conference Centre offers a number of multi-purpose indoor and outdoor spaces, with a maximum capacity of 1,200 guests. The Paddock Club is home to 15 interconnected suites, each able to cater for 480 guests. Other venues include the Main Pits and Marina Views, as well as Shams Tower, Team Villas and the Trackside Terrace.
Yas Marina Circuit hosts the iconic Formula 1® Etihad Airways Abu Dhabi Grand Prix as well as hundreds of top-tier events yearly, including pro races, grassroots action and community activities.
Located in the heart of Abu Dhabi, Zayed Sports City plays a vital role in shaping active lifestyles and building community spirit. It’s home to grassroots programmes, school tournaments, international football showdowns, elite tennis events, figure skating competitions and bowling championships.
LEADERS OF Event Evolution
Our relentless pursuit of excellence, paired with our obsessive attention to detail, is what has defined Ethara for more than 17 years. It’s how we’ve not only maintained our position as the region’s leading partner of choice, but continued to set new benchmarks, all the while ensuring our events evolve year on year.
Every project is proof of our excellence – watch our brand flim to see how we make moments that matter.
Oak View Group Middle East
Oak View Group (OVG), the world’s biggest arena developer, and Ethara are joint venture partners in the Middle East.
Together, they have formed OVG Middle East - a holistic venue and F&B solution company, powered by the global best-practices of OVG with the pedigree of Ethara’s regional expertise.
OVG is world-renowned as the leading full service live entertainment and hospitality group, with nine major new arenas across North America and Europe either already open or under development. OVG360, the company’s venue management business, services more than 300 arenas, stadiums, and convention centres worldwide.
Work
See all Work
