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ABOUT US

WE CREATE EXPERIENCES OF THE FUTURE TODAY

WE ARE ETHARA

ETHARA IS THE INTEGRATION OF THE ACTIVITIES AND OPERATIONS OF TWO PIONEERING INDUSTRY LEADERS, FLASH ENTERTAINMENT AND ABU DHABI MOTORSPORTS MANAGEMENT (ADMM)

who founded the Emirate's entertainment industry 15 years ago. They have consistently remained at its forefront, delivering some of the region's most iconic and memorable events and experiences, welcoming more than 16 million customers
 

WE ARE INDUSTRY PIONEERS

Testament to our unrelenting commitment to innovation and creativity, Ethara owned, managed, and operated events and venues have been recognised by over 100 awards and certifications. Across sport, music, entertainment, community and cultural events, Ethara has consistently made moments that matter for our guests and partners.
 

WE ARE THE PARTNERS OF CHOICE

With offices in Abu Dhabi, Dubai and Riyadh, and as the operators of four unique world-class venues; Yas Marina Circuit, Etihad Park, Etihad Arena, and Yas Conference Centre, Ethara is the only organisation in the Middle East that provides a truly holistic entertainment offering.