Ethara, in partnership with the Department of Culture & Tourism – Abu Dhabi, is responsible for the annual NBA Abu Dhabi Games, which bring the world’s premier basketball action to the iconic Etihad Arena.

As part of a multiyear collaboration, the Games are designed as thrilling sporting spectacles and catalysts for community engagement. Youth development programmes, interactive fan zones, and immersive experiences ensure the excitement extends far beyond the court, fostering a lasting connection with the sport and the community.

The NBA Abu Dhabi Games have swiftly become a cornerstone of the UAE’s sporting calendar, bringing a celebration of athletic excellence, fan passion, and international collaboration. Each edition elevates the sport, creating a legacy of basketball history in the heart of Abu Dhabi.