OUR WORK MAKING MOMENTS THAT MATTER TODAY
WHAT WE DO
ETHARA IS BUILT ON THE LONGSTANDING TRUST OF PARTNERS AND GUESTS ALIKE. FOUNDED ON THE SUCCESS AND LEGACY OF BOTH FLASH ENTERTAINMENT AND ABU DHABI MOTORSPORTS MANAGEMENT, THE INTEGRATION ESTABLISHES AN INDUSTRY POWERHOUSE, CHARACTERISED BY ENERGY, INNOVATION AND CREATIVITY.
We don’t just produce events, operate venues or promote concerts, we delight our guests with once-in-a-lifetime, unmissable moments. It is in our name, our number one focus: to thrill and excite. We amplify the senses and experiences to create moments that matter, and memories that last a lifetime.
EXPERIENCE THE THRILL WITH ETHARA
- PROVIDE LIVE ENTERTAINMENT WITH EXCELLENCE BEYOND EXPECTATION
- INCUBATE IDEAS WITH LOCAL, REGIONAL AND INTERNATIONAL IMPACT
- ACQUIRE AND DEVELOP IP WITH LOCAL, REGIONAL AND INTERNATIONAL SIGNIFICANCE
- REIMAGINE THE PROTOTYPE OF LIVE EXPERIENCE
- OPERATE WORLD-CLASS EVENT AND ENTERTAINMENT VENUES
Events
From sports to music, including art & culture, we own, manage. and promote some of the region's largest events and IPs. We work across events including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, and we host the Middle East's biggest AAA music concerts. From conceptualisation to development and production, through management and promotion, we drive the full cycle of event evolution with a meticulous eye for detail, turning fresh ideas into bucket-list experiences.