At the 2025 Hero Dubai Desert Classic, part of the prestigious DP World Tour Rolex Series, Ethara partnered with Nakheel to deliver a premium brand experience both on and off the course.

From the design and fit-out of Nakheel’s exclusive Hospitality Suite to the dynamic activation stand at Tournament Town, the Ethara team oversaw every detail - from creative concept to build and seamless onsite operations - ensuring Nakheel’s brand presence matched the world-class calibre of the event.

Set against the backdrop of one of golf’s most anticipated tournaments, the spaces blended contemporary design with Nakheel’s signature sophistication, offering guests an elevated environment to connect, network, and enjoy the action.

Tens of thousands of spectators passed through Tournament Town over four days, with Nakheel’s stand serving as a standout attraction for visitors and golf fans alike.