When the AFC Asian Cup returned to the UAE after 23 years, it marked a defining moment in the region’s sporting history. With the highest number of participating nations and the broadest tournament field ever assembled, this was the largest sporting event ever hosted in the Middle East.

Spanning three Emirates and four host cities, the tournament transformed stadiums and communities into global stages, uniting fans from across Asia and beyond in their shared love of football. For locals, it was a source of immense pride, a powerful reminder that the UAE is capable of hosting one of the world’s premier international competitions with excellence and ambition.

Ethara played a pivotal role in delivering this historic event, ensuring that every detail, from matchday organisation to fan engagement, captured the passion and energy of the beautiful game. The result was an unforgettable celebration of football, culture and community that showcased the UAE’s ability to shine on the global stage.