From adrenaline-pumping sport to show-stopping music, art, and culture, we are behind some of the Middle East’s biggest and most talked-about events. We own, manage and promote a powerhouse portfolio that draws global attention and packs venues to the rafters. 

We’re the company that brings the high-octane thrills of the Formula 1® Etihad Airways Abu Dhabi Grand Prix, delivery of electrifying UFC Fight Nights and NBA Abu Dhabi Games in partnership with the Department of Culture & Tourism - Abu Dhabi, as well as the iconic Yasalam programme and After-Race Concerts, all events that define the region’s entertainment calendar. 

We’ve brought megastars like Jennifer Lopez, Katy Perry, Metallica, Elton John, and Robbie Williams to our stages, creating unforgettable nights that live on in the memories of fans. Whatever the passion – sport, music or culture – we make it bigger, bolder and unmissable.