Technology &
Innovation

Powering the future of venue and event management

With years of expertise in venue and event technology delivery, we are constantly exploring ways to meet the evolving needs of venue owners, developers, operators, and promoters through high-quality, end-to-end technological solutions.

Our holistic approach enables venues to centralise their technology requirements to optimise costs, deliver value across diverse needs, standardise services, and scale fast and cost-effectively across regions. Whether you’re a venue owner looking to modernise operations and increase asset valuecommercial revenues, a developer building digitally enabled venues from the ground up, or an event promoter seeking seamless, tech-powered guest experiences, we have create the tools and expertise to help you succeed faster and smarter.

Our platforms and solutions brings together multiple digital touchpoints – including ticketing, access control, loyaltysales data, security, and content, live updates, and gamified fan engagement – into one seamless user journey. With real-time personalisation and centralised management and dashboarding – we enable our clients and partners to deliver high-impact digital experiences at scale. We call it EpicXP.

KEY
ASSETS

  • Formula 1®
  • NBA
  • UFC

The Formula 1® Etihad Airways Abu Dhabi Grand Prix is an unforgettable fusion of speed and entertainment, a thrilling weekend where Yas Marina Circuit, The Meeting Place of Champions, becomes the ultimate stage where the best drivers in the world race their hearts out in the final event of the season. 

Beyond the adrenaline of the race, fans can enjoy an electrifying line-up of world-renowned artists and entertaiment at Yasalam's After-Race Concerts and Official After-Parties. Visitors also get to engage with fanzones, gourmet dining, and immersive experiences.

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The Formula 1® Etihad Airways Abu Dhabi Grand Prix is an unforgettable fusion of speed and entertainment, a thrilling weekend where Yas Marina Circuit, The Meeting Place of Champions, becomes the ultimate stage where the best drivers in the world race their hearts out in the final event of the season. 

Beyond the adrenaline of the race, fans can enjoy an electrifying line-up of world-renowned artists and entertaiment at Yasalam's After-Race Concerts and Official After-Parties. Visitors also get to engage with fanzones, gourmet dining, and immersive experiences.

Find out more

The NBA Abu Dhabi Games, held in partnership with the Department of Culture & Tourism - Abu Dhabi, sees basketball’s biggest stars take to the court in a week-long showcase that spills out into city-wide celebrations. It includes interactive fan events, appearances by current and former NBA players and exclusive VIP experiences. It’s the perfect mix of world-class sport, charged atmosphere, and unforgettable fan moments.  

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The world’s premier mixed martial arts organisation, UFC, has found a regular home at the Etihad Arena, in partnership with the Department of Culture & Tourism - Abu Dhabi. The Emirate has firmly established itself as a global hub for combat sports – and events involve a week-long takeover of epic fights, immersive fan experiences, and unforgettable moments that ignite the city. 

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