With our focus on artistry and flawless execution, Ethara was tasked with delivering two critical scopes of Expo 2020 Dubai's extensive entertainment programme, we brought diverse, dazzling content to life over a period of six months. From 1 October 2021 to 31 March 2022, the team curated unforgettable performances across iconic venues such as the Dubai Millennium Amphitheatre and Jubilee Stage.

In total we orchestrated an astonishing 303 shows, featuring 3,210 performances. From electrifying concerts by international superstars like Marshmello, to showcasing emerging homegrown talent, immersive workshops and roaming performances, every detail aligned with the Expo’s theme of “Connecting Minds, Creating the Future".

Adding even greater magic to this celebration was our role in managing 85 performances for the Firdaus Orchestra. This pioneering 50-member all-women ensemble, led by the legendary Oscar-winning composer AR Rahman, provided moments of beauty that mesmerised audiences.