Located above the pit straight and offering unparalleled views of the starting grid and pit lane the ADNOC Paddock Club Suite at the Formula 1® ADGP is one of our top-class venues available for prestigious, intimate events.

In 2022, ADNOC commissioned Ethara to create an exciting, individualised hospitality experience for clients. Our creative team’s original vision and our commitment to quality craftmanship, enabled us to execute a design that specifically captured the essence of Formula 1®’s engineering prowess, through an industrial theme. It was brought to life by the use of raw materials, exposed structures and a monochrome colour palette, accented with the ADNOC brand colours.

Included in our offering was the reimagining of the VIP Majlis, ensuring it meshed with the theme, while still offering luxury and privacy. Complementing this, the suite's fluid layout, modular elements and adaptable furniture ensured ease of navigation and allowed for dynamic customisation.