Brand activation is an area where the Ethara creative team really shines. A striking example was the launch of the Mercedes-Benz EQE at a private Iftar during Ramadan, a meeting of innovation and cultural significance.

The team orchestrated an unforgettable experience, presenting the sleek new vehicles bathed in luminous blue LED light, suggesting both elegance and serenity.

The crowning moment of the installation was an inspired display: rising 3D sculptures of the moon and star, capturing the spirit of Ramadan and weaving it into the unveiling of the new vehicles.

Ethara succeeded in creating a celebration aimed at media, car lovers and other key stakeholders, leaving a lasting impression, creating moments that matter and reaffirming the power of client-focused, out-of-the-box thinking.