Marketing & Comms

Bold stories that make a big impact

Marketing and communication is core to our success story. We create campaigns that don’t just promote events and venues – they inspire, connect and leave a lasting impression.

Our award-winning team brings together strategy, creativity and data-driven insight to deliver 360° campaigns for music, sport, lifestyle, culture and community experiences.

We work end-to-end, from uncovering audience insights and building brand strategies to managing PR, social media, influencer engagement and media buying. Our creative team designs striking visuals, compelling content and immersive experiences, while our digital specialists ensure your story reaches audiences across every platform.

Collaboration is at the heart of what we do. We partner with media, stakeholders, sponsors and talent to amplify reach, spark engagement, and deliver measurable ROI. For us, marketing is about shaping experiences, building communities and making every interaction a moment worth remembering.

Disciplines on offer include:

Integrated 360° campaigns
Brand & creative strategy
Media planning & campaign delivery
PR & communications
Media monitoring & reporting
Digital media marketing
Social media creative & channel management
Digital platform development

KEY
ASSETS

Formula 1®
NBA
UFC

The Formula 1® Etihad Airways Abu Dhabi Grand Prix is an unforgettable fusion of speed and entertainment, a thrilling weekend where Yas Marina Circuit, The Meeting Place of Champions, becomes the ultimate stage where the best drivers in the world race their hearts out in the final event of the season.

Beyond the adrenaline of the race, fans can enjoy an electrifying line-up of world-renowned artists and entertaiment at Yasalam's After-Race Concerts and Official After-Parties. Visitors also get to engage with fanzones, gourmet dining, and immersive experiences.

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The NBA Abu Dhabi Games, held in partnership with the Department of Culture & Tourism - Abu Dhabi, sees basketball’s biggest stars take to the court in a week-long showcase that spills out into city-wide celebrations. It includes interactive fan events, appearances by current and former NBA players and exclusive VIP experiences. It’s the perfect mix of world-class sport, charged atmosphere, and unforgettable fan moments.

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The world’s premier mixed martial arts organisation, UFC, has found a regular home at the Etihad Arena, in partnership with the Department of Culture & Tourism - Abu Dhabi. The Emirate has firmly established itself as a global hub for combat sports – and events involve a week-long takeover of epic fights, immersive fan experiences, and unforgettable moments that ignite the city.

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