Partnerships that power the extraordinary
We have built an enviable reputation not only across the region, but on the global stage. Our influence spans private, corporate, and governmental sectors, grounded in long-term relationships forged on trust, performance, and an uncompromising standard of excellence.
We are respected as the company that delivers what others will not attempt – one-of-a-kind experiences that demand vision, precision, and gravitas. From the moment we engage with a partner, our deep regional connections and unmatched operational expertise allow us to create relationships that endure.
Ethara thrives on the trust we’ve earned from both our partners and our guests, a trust built through relentless energy, bold innovation, and a passion for creativity. Our partnerships are more than transactions; they are long-term collaborations that resonate locally, regionally and internationally.
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The Formula 1® Etihad Airways Abu Dhabi Grand Prix is an unforgettable fusion of speed and entertainment, a thrilling weekend where Yas Marina Circuit, The Meeting Place of Champions, becomes the ultimate stage where the best drivers in the world race their hearts out in the final event of the season.
Beyond the adrenaline of the race, fans can enjoy an electrifying line-up of world-renowned artists and entertaiment at Yasalam's After-Race Concerts and Official After-Parties. Visitors also get to engage with fanzones, gourmet dining, and immersive experiences.
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The NBA Abu Dhabi Games, held in partnership with the Department of Culture & Tourism - Abu Dhabi, sees basketball’s biggest stars take to the court in a week-long showcase that spills out into city-wide celebrations. It includes interactive fan events, appearances by current and former NBA players and exclusive VIP experiences. It’s the perfect mix of world-class sport, charged atmosphere, and unforgettable fan moments.
Find out moreThe world’s premier mixed martial arts organisation, UFC, has found a regular home at the Etihad Arena, in partnership with the Department of Culture & Tourism - Abu Dhabi. The Emirate has firmly established itself as a global hub for combat sports – and events involve a week-long takeover of epic fights, immersive fan experiences, and unforgettable moments that ignite the city.
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