WHAT WE DO

ETHARA IS BUILT ON THE LONGSTANDING TRUST OF PARTNERS AND GUESTS ALIKE. FOUNDED ON THE SUCCESS AND LEGACY OF BOTH FLASH ENTERTAINMENT AND ABU DHABI MOTORSPORTS MANAGEMENT, THE INTEGRATION ESTABLISHES AN INDUSTRY POWERHOUSE, CHARACTERISED BY ENERGY, INNOVATION AND CREATIVITY.

We don’t just produce events, operate venues or promote concerts, we delight our guests with once-in-a-lifetime, unmissable moments. It is in our name, our number one focus: to thrill and excite. We amplify the senses and experiences to create moments that matter, and memories that last a lifetime.

Experience The Thrill with Ethara

  • 01. PROVIDE LIVE ENTERTAINMENT WITH EXCELLENCE BEYOND EXPECTATION
  • 02. INCUBATE IDEAS WITH LOCAL, REGIONAL AND INTERNATIONAL IMPACT
  • 03. ACQUIRE AND DEVELOP IP WITH LOCAL, REGIONAL AND INTERNATIONAL SIGNIFICANCE
  • 04. REIMAGINE THE PROTOTYPE OF LIVE EXPERIENCE
  • 05. OPERATE WORLD-CLASS EVENT AND ENTERTAINMENT VENUES

01

EVENTS

We own, manage, and promote some of the region's largest events and IPs. We work across events including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, World Supercross, and we host the Middle East's biggest AAA music concerts.

02

MANAGEMENT & REPRESENTATION

We manage and represent hundreds of events and experiences across sports, music, community, entertainment, family, art, and events of national importance.