We don’t just produce events, operate venues or promote concerts, we delight our guests with once-in-a-lifetime, unmissable moments. It is in our name, our number one focus: to thrill and excite. We amplify the senses and experiences to create moments that matter, and memories that last a lifetime.
We own, manage, and promote some of the region's largest and most enjoyed events and IPs, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, World Tennis Championship, and we host the Middle East's biggest AAA music concerts.
We manage and represent hundreds of events and experiences across sports, music, community, entertainment, family, art, and events of national importance.