Ethara has been named Promoter of the Year at the annual F1 Promoter Awards in London on January 28, honoured for staging the best event of the 2025 season. 
 
The Promoter of the Year award is voted for by Formula One management and is given to the promoter who produced the best all-round event in 2025 and embodied the F1’s mission to deliver the world’s greatest live entertainment spectacle.
 
Saif Rashid Al Noaimi, CEO of Ethara, said: “We are proud to be recognised as Promoter of the Year in such a competitive field of promoters. This award is a testament to the strength of the Ethara team who are delivering our vision to become a regional powerhouse in live entertainment. We will continue raising the bar and pioneering unforgettable experiences for fans from around the world.”  
 
In 2025, the Abu Dhabi Grand Prix hosted the dramatic three-way F1 Drivers' World Championship showdown with Lando Norris claiming his first drivers' title. The event broke attendance records with 339,000 fans across four days, including 203,000 spectators at Yas Marina Circuit, alongside 136,000 attendees across Emirates NBD After-Race Concerts and the Yasalam Official After-Parties featuring eight headline acts. Expanded access brought fans closer to the action with two public pitlane walks, new FAB Track Walks, and a Podium Party that invited fans to celebrate on the track, creating an iconic moment befitting the season finale.  
 
The Promoter of the Year award is the latest in a series of accolades for the event, following the 2024 Best Event Spectacle award that celebrated the Abu Dhabi Grand Prix for delivering outstanding off-track entertainment.