The Ethara Edge
Sustainability is an integral part of the way we work, across venue operations and in the delivery of events. We constantly champion innovation, leveraging sustainability to raise the bar across our services. Our influential platforms are used for good, shaping industry expectations, inspiring positive change throughout the supply chain and fostering stronger, more resilient communities.
Our commitment is guided by what we call the Ethara Edge, our ESG Framework, which clearly defines our key impact areas, including annual carbon emissions tracking.
Employee engagement is also central to our sustainability journey. Our dedicated Sustainability Champions, embedded throughout the company, drive meaningful change as part of their daily work.
These powerful guidelines set us apart as a sustainability leader, supporting our competitive edge and underscoring the vital link between company culture and lasting success.
MAKING
FUTURE MOMENTS
Helping entrepreneurs discover their potential
E1H (Ethara 1TW Innovation Hub) is the UAE's first sports and entertainment innovation hub, launched by Ethara and sports investment business OneToWatch. The ecosystem provides entrepreneurs with access to industry leaders, investors, rights holders, brands and government stakeholders in the sports and entertainment economy. Through annual Incubator and Accelerator programmes, E1H mentors founders from ideation to commercialisation, delivering expert guidance and capital access.
Read MoreTaking learning to a speedy new level
YAS in Schools is Ethara's flagship educational programme bringing STEM education to life through motorsport-themed challenges. Powered by Yas Marina Circuit and ADNOC, it nurtures future engineers and innovators in the UAE with 21st-century skills. The programme features F1 in Schools, Formula Ethara, and 4x4 challenges at the state-of-the-art ADNOC YAS Experience Centre, serving students aged 6-21. Since 2010, it has delivered over one million learning hours across 1,100+ schools nationwide.
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