Genesis Middle East & Africa, in partnership with Jumaa Al Majid, the exclusive distributor for Genesis in the UAE has joined forces with Ethara to become the OfÏcial Automotive Partner. Under this multi-year agreement, Genesis will provide VIP transportation for flagship events such as the Yasalam After-Race Concerts and the Formula 1 Etihad Airways Abu Dhabi Grand Prix, enhancing the luxury experience for guests across these world-renowned occasions.

This partnership reflects Genesis’s commitment to redefining excellence in design and service, aligning seamlessly with Ethara’s mission to create moments that matter for guests across sports, music, and cultural events.

With its signature “athletic elegance,” Genesis offers an impressive lineup of vehicles, including The G70, G80, and G90 sedans, as well as The GV70 and GV80 SUVs. Supported by its growing presence across the MENA region, with new standalone showrooms in the UAE, Jeddah, Oman, and Bahrain, and a dedicated service center in Kuwait, Genesis will bring a new level of sophistication to Ethara’s iconic events.

Oak View Group Middle East is the result of a joint venture partnership between Oak View Group and Ethara - resulting in a 360-degree venue solution in the region’s live entertainment and hospitality industries.

We capitalise on Oak View Group’s global expertise and best practice, and Ethara’s regional, award-winning pedigree to offer the Middle East’s leading venue performance powerhouse.

Since its founding in 2005, SES Live! has played a pivotal role in shaping the Middle East’s live entertainment industry, bringing globally acclaimed productions to the region and setting new industry benchmarks. With nearly two decades of expertise, SES Live! has solidified its reputation as a leader in family entertainment.

A defining moment came in 2013, when SES Live! became the exclusive promoter of Disney On Ice and Disney Live! in the Middle East, in partnership with Feld Entertainment. This milestone brought beloved Disney stories to life,delighting thousands of families and reinforcing SES Live’s! commitment to high-quality, immersive entertainment.

Expanding beyond Disney productions, SES Live! has successfully delivered world-class theatrical and live-action spectacles, including Cirque du Soleil–Showcasing the artistry and breathtaking acrobatics of one of the world’s most iconic entertainment brands. Cirque 1903 – A mesmerizing reimagining of a vintage circus, blending classic charm with thrilling performances. Marvel Universe Live! – Bringing Marvel’s legendary superheroes to the stage in an action-packed, cinematic live experience. Les Misérables & CATS – Staging critically acclaimed Broadway and West End productions, further enriching the region’s cultural scene.

Ticketmaster is the market leader in ticketing and has been operating in the Middle East since 2012, with ofÏces in Dubai, Abu Dhabi, Qatar and Saudi Arabia.

We are constantly investing in technology innovation and are committed to delivering world-class service across the entertainment ticketing sector. We are proud to be the region's most popular and trusted destination for tickets,offering retail and marketing support to hundreds of clients every year.