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ABU DHABI: WHERE EVERY VISIT IS AN EXPERIENCE

By Andrew Stass

Ethara as a company contributes significantly to the local economy. Our team, over 300 professionals strong across Abu Dhabi, Dubai, and Riyadh, expands significantly during event season. We triple our workforce to ensure flawless event delivery. The blend of international and local talent we attract, both as employees and performers, along with the diverse audiences we draw to our events, brings vital revenue into Abu Dhabi's economy. From concert tickets to tourist attractions, hotel stays, property rentals, and spending on entertainment and dining, the economic impact is substantial.

The Formula 1 Etihad Airways Abu Dhabi Grand Prix is the epitome of our commitment to creating destination-focused events. This year, we've strived to better our guest experiences to include access to Abu Dhabi's most coveted attractions like the Louvre Abu Dhabi, Qasr Al Watan, and the thrilling theme parks of Yas Island – all within a single ticket package. Our strategy is twofold: to provide unparalleled value to our ticketholders and to invigorate the local economy by encouraging longer stays.

Reflecting on last year, the most popular spots during F1 week included Yas Mall, Ferrari World, Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, and Emirates Palace. These attractions didn't just entertain; they left lasting impressions, contributing to the vibrant experiences that Abu Dhabi has to offer.

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