Etihad Park Becomes Etihad Live in Next Chapter of Abu Dhabi Entertainment Growth

Ethara has announced the official renaming of Etihad Park to Etihad Live, marking a new phase for one of the region’s most established live entertainment venues and offering an early view of its future development.

Etihad Live reflects the venue’s continued evolution from a major outdoor event site into a more integrated live entertainment platform for Abu Dhabi. Owned by Ethara, Etihad Live forms part of a longer-term plan to strengthen venue capability, enhance hospitality and fan experience, and support the emirate’s ability to attract more complex, large-scale international productions. 

The new Etihad Live identity will be accompanied by a multi-million-dirham revamp in 2027, featuring elevated views, focus on core infrastructure, premium hospitality touchpoints, crowd flow and the wider audience journey. The revamp will support the venue’s ability to meet rising expectations from audiences, promoters, rights holders, and touring productions.

First opened in 2009, the venue has played a significant role in the development of Abu Dhabi’s live entertainment sector. The flexible 42,000-capacity site has hosted major international artists, festivals, sporting events and cultural events, including the Yasalam After-Race Concerts during the Formula 1® Etihad Airways Abu Dhabi Grand Prix. 

Its stage has welcomed global names including Madonna, Coldplay, Guns N’ Roses, The Weeknd, Post Malone, Rihanna, The Rolling Stones, and the highest attended concert by Eminem. The venue has also hosted landmark formats such as Creamfields, Ultra Music Festival and KCON, reinforcing its role as one of the region’s most established open-air venues.

In 2026, the momentum continues with Offlimits festival featuring artists including Jonas Brothers and Shakira, whilst Lewis Capaldi, Zara Larsson, and Imagine Dragons are set to perform at the venue later this year at the Abu Dhabi Grand Prix After-Race Concerts, further reinforcing its position as a key regional stop for global artists and touring productions.